Roofing 101
Residential
Storm Damage
Home Improvement
Minnesota Roofing
USA Wire: Bold North Exteriors Building Through Trust
Apr 20, 2026

Picture this: You wake up after a brutal Minnesota storm to find your roof peppered with hail damage. Within hours, your doorbell starts ringing. Contractors with out-of-state plates are suddenly everywhere, promising quick fixes and demanding upfront payments. Sound familiar? If you’re a Minnesota homeowner, it probably does.
The numbers tell a stark story. More than 20,000 homes across the state get hammered by storm damage every year. That’s 20,000 families suddenly thrust into a world of insurance claims, repair estimates, and unfortunately, smooth-talking contractors who disappear faster than snow in a spring thaw.
But here’s where our story takes a turn for the better. Meet Jon Simonson and Bold North Exteriors LLC—a company that’s flipping the script on what it means to be a contractor in Minnesota.
The Origin Story of Bold North Exteriors
Jon didn’t start Bold North Exteriors in 2018 because he saw a business opportunity. He started it because he was fed up.
“I saw too many people getting taken for a ride,” Jon says, his frustration still evident years later. “Storm chasers would roll into town, promise the world, take people’s money, and vanish. Meanwhile, families were left with botched repairs and empty bank accounts.”
Living through countless Minnesota winters himself, Jon watched this cycle repeat after every major storm. The “Bold North” name isn’t just clever branding—it captures something deeper about Minnesota’s character. It’s about the grit to face harsh winters head-on and the integrity to look out for your neighbors when times get tough.
“I wanted to create something different,” Jon explains. “Not just another roofing company, but a shield between homeowners and the predators who prey on their desperation.”
The Local Advantage
Here’s what separates Bold North from the parade of contractors who flood Minnesota after every storm: they actually live here. Year-round. Through the bone-chilling Januaries and the hail-pounding summers.
“We know what a Minnesota roof needs to survive,” Jon says. “It’s not the same as Florida or Texas. Our snow loads are different. Our freeze-thaw cycles are brutal. When some contractor from Alabama tells you they know Minnesota roofing, run.”
This isn’t just hometown pride talking—it’s practical expertise. The team at Bold North understands which materials hold up against ice dams, how to properly ventilate attics for our climate, and why certain installation techniques that work fine in warmer states will fail spectacularly here.
“We’ve lived through every type of weather Minnesota can throw at us,” Jon notes. “That experience shows up in every job we do.”
The Insurance Liaison Role
If you’ve ever dealt with insurance after storm damage, you know it can feel like learning a foreign language while blindfolded. Adjusters speak in code, coverage details hide in fine print, and the whole process seems designed to wear you down until you accept whatever they offer.
Bold North changes that dynamic completely. Jon and his team don’t just repair roofs—they become your advocates in the insurance maze.
“We meet with adjusters face-to-face,” Jon explains. “We walk them through every detail, make sure nothing gets missed, and fight for what homeowners deserve.”
Sarah, a recent customer, puts it perfectly: “Having someone in your corner makes all the difference. Bold North didn’t just fix my roof—they made sure I understood what was happening every step of the way. They actually cared about my situation, not just their bottom line.”
This advocacy role transforms what’s typically a stressful, confusing process into something manageable. Homeowners can focus on getting their lives back to normal while Bold North handles the bureaucratic battles.
The 24-Hour Promise
Minnesota storms don’t check the calendar before they hit. A devastating hailstorm can strike at midnight on a Sunday just as easily as Tuesday afternoon. That’s why Bold North offers something most contractors won’t: genuine 24/7 emergency response.
“We had a family whose roof got shredded by hail during a late-night storm,” Jon recalls. “By morning, water was pouring into their kids’ bedrooms. We were there within hours, got the roof tarped, and started working with their insurance company immediately.”
This isn’t about marketing promises—it’s about understanding that when your roof fails, your entire life gets disrupted. Quick response can mean the difference between minor water damage and a major insurance nightmare.
Milestones of Trust
Numbers don’t lie, and Bold North’s track record speaks volumes. Over 500 families have trusted them with their homes, resulting in an A+ rating and consistent 5-star reviews. But Jon knows these aren’t just statistics—they represent real relationships built during some of the most stressful times in people’s lives.
“Community trust is everything in this industry,” Jon reflects. “When your neighbor recommends us, or when people see our reviews, they’re not just looking at ratings. They’re seeing proof that we show up when we say we will and do what we promise.”
Mark, another satisfied customer, captures this perfectly: “I couldn’t have asked for a better experience. Bold North was there for me when I needed them most, and it felt good knowing I was working with my neighbors, not some fly-by-night operation.”
This trust didn’t happen overnight. It’s been earned one roof at a time, one honest conversation at a time, one insurance battle at a time.
Comprehensive Care Approach
What really sets Bold North apart is their educational-first philosophy. While many contractors push for quick sales, Bold North takes the opposite approach—they want homeowners to understand exactly what they’re getting and why they need it.
“We offer free inspections and no-obligation consultations because we’re confident in what we do,” Jon explains. “An educated customer is our best customer. We’d rather spend time explaining why certain materials work better in Minnesota than rush someone into a decision they’ll regret.”
This transparency extends to every interaction. Homeowners get detailed explanations of damage, clear timelines for repairs, and honest assessments of what insurance will and won’t cover. No surprises, no hidden fees, no pressure tactics.
“We take the time to walk homeowners through everything,” Jon adds. “From the initial inspection to material selection to the final cleanup. They should never feel confused about what’s happening to their home.”
Certified Quality and Premium Materials
Bold North’s IKO Certification isn’t just a fancy credential—it represents a commitment to using materials specifically designed to handle Minnesota’s unique challenges. While storm chasers often use whatever’s cheapest or most readily available, Bold North chooses materials based on performance in harsh climates.
“Quality is non-negotiable,” Jon states firmly. “We’re not interested in putting a roof on someone’s house that’ll need replacing in five years. We want roofs that look great and protect families for decades.”
This philosophy shows up in every material choice, from shingles that resist ice dam formation to ventilation systems designed for extreme temperature swings. It’s the difference between a roof that survives Minnesota winters and one that thrives through them.
Building Something Bigger
What started as Jon’s frustration with predatory contractors has evolved into something much larger—a model for how local businesses can protect their communities while building sustainable success.
Bold North Exteriors proves that doing right by your neighbors isn’t just good karma—it’s good business. In an industry often associated with high-pressure sales and corner-cutting, they’ve shown that transparency, expertise, and genuine care create something more valuable than quick profits: lasting trust.
For Minnesota homeowners facing the inevitable reality of storm damage, Bold North represents something increasingly rare—a contractor who sees customers as neighbors, not transactions. They’ve built their reputation one honest interaction at a time, proving that in the roofing business, your word really is your bond.
“At the end of the day, we have to live in these communities too,” Jon concludes. “Our kids go to school with our customers’ kids. We shop at the same stores, attend the same events. That accountability makes all the difference.”
In a world where trust feels increasingly scarce, Bold North Exteriors reminds us that it’s still possible to build businesses on integrity, expertise, and genuine care for community. For Minnesota homeowners, that’s not just refreshing—it’s essential.
Ready to Experience the Bold North Difference?
Visit boldnorthexteriors.com to schedule your free inspection and consultation. Join the growing community of Minnesota homeowners who’ve discovered what it means to work with contractors who truly have your back. Because when the next storm hits—and it will—you’ll want neighbors in your corner, not strangers counting your money.
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